Abetel Wedding has gained a strong reputation in the Moscow wedding industry as innovative coordinators, willing to go the extra mile to ensure that your event is as unique and exceptional as you are. Abetel team has received countless accolades and awards from brides to industry leaders alike.
When Abetel Wedding engaged Leto, the company needed to refresh their website to reflect the luxe lifestyle and culture of their customers. What's more, the website would have to showcase Abetel Wedding' services, distinguishing the company in one of the most desirable — and competitive — wedding planner on the Russian market.
We're always thinking about the user, and this site was no exception. After a strategic phase to establish user personas and pathways, our information architect mapped out a website that ensured customers had clear pathways to meet their needs, and was easy to use across all devices.
After initial optimization of the site, our SEO team will continue optimizing the content and code on key pages, making the site competitive among searches for wedding in general.
Work Project strategy, UX research, web design (IA, IxD, UX/UI design, prototyping, animation), coding, content strategy, design production, digital TOV, copywriting.