DRAFTING THE TERMS OF REFERENCE FOR CREATING A WEBSITE ON TILDA, WHAT DOES IT INCLUDE AND WHY, WHAT DOES IT PROVIDE FOR THE CLIENT AND THE DEVELOPER
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Terms of Reference (TOR) is a document that sets out the requirements for a future site in as much detail and as unambiguously as possible. The main purpose of the Terms of Reference is to eliminate alternative interpretations and to establish for all participants a common understanding of the subject, methods and goals of the work process.
Why
compose the Terms of Reference?
- for the client
To understand what kind of site you need
The site structure will be outlined, the main functionalities will be defined and their work will be described. Also, the volume of content of the initial input for testing the site will be determined.
To establish the project's budget
Once we have determined the type of site and its functionality, we calculate the final cost. The cost will be specified in the contract or its annex.
To estimate the amount of time needed
Once the task is set, you will have an understanding of the amount of information and the time frame in which you should provide it to the developer of the project. The contractor, on their part, will be able to calculate and establish the deadline and the project launching date.
To secure against dishonest contractors
When the site is ready, after all the tests are carried out, it can be revised based on the Terms of Reference. If any discrepancies are found, the contractor will be obliged to eliminate them.
- for the developer
To understand what the client wants
The client gets a brief to fill in and is offered with some examples and solution options. After all the tasks have been agreed upon and a common understanding has been reached, the Terms of Reference for the website development are composed.
To determine the scope of work
The Terms of Reference help understand the scope and complexity of the work, estimate the timeframe, as well as determine the final budget and deadlines. All of this will be specified in a contract or an annex to it.
To plan the development process
The Terms of Reference bring both parties to a clear understanding of the regulations of all processes – scheduling, timing, intermediate stages and scope of work. This will help us plan the process of your website creation to be optimally fast.
To be safe from the client's unexpected requirements and wishes
Sometimes there are clients who would want to make significant changes after signing the Terms of Reference, when the work on the site is already in progress. The Terms of Reference for a website development allow us to coordinate these changes for our and the client's mutual benefit.
In 90% of cases, it is us who drafts the Terms of Reference. Of course, the client can make a general outline of the Terms of Reference, but only the developer is competent enough to write them taking into account all the subtleties – after all, his expertise is broader than the client's, otherwise the client must've chosen the wrong contractor.
Starting with the brief
the first step to composing the terms of reference
Starting with the brief
the first step to composing the terms of reference
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the more detailed all the requirements and conditions are, the better will be the understanding of how the site should come out and the greater are the chances that everyone will be happy with the result.
the more detailed all the requirements and conditions are, the better will be the understanding of how the site should come out and the greater are the chances that everyone will be happy with the result.
The process of writing the Terms of Reference begins with the client providing all introductory information. The information we receive should give us an understanding of what your company does and what product or service it offers, what is the target audience, what expectations does it have from the website, who are your competitors, etc. We also ask our clients to share some examples of good sites, from their point of view. We have previously prepared a brief containing the necessary list of questions, by answering which the client can provide the necessary primary input data.
A detailed brief is your vision of the website, and the Terms of Reference is the final document that we will draft based on the completed brief, adding our comments, descriptions of technical aspects and specifications.
A detailed brief is your vision of the website, and the Terms of Reference is the final document that we will draft based on the completed brief, adding our comments, descriptions of technical aspects and specifications.
The Terms of Reference should not leave room to any alternative interpretations or contain conflicted information. It shall not use qualitative adjectives or vague phrasing.
Structure and functionality
the guideline for the future website
Structure and functionality
the guideline for the future website
the guideline for the future website
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before we start discussing the design and prototyping the pages, we should agree with the client on the structure of the site and its main functionalities
Structure is one of the most important stages in the Terms of Reference, as the structure is the foundation of the site. It is at this very stage when we decide what pages and what functionalities the site is going to have. The structure determines how the pages will be linked – which one will lead to another one. And most importantly, it is when we decide which things every page will be responsible for and what tasks they will solve. That is why it's not only the developers who participate at this stage – the marketer, the SEO-specialist and the head of content department are also involved.
The easiest way to create a website structure is to form a tree-shaped map. It is simple and clear. In case it is hard to demonstrate all the links or functions with a tree-like shape of the site map, an individual map is created or clarifications are added.
The easiest way to create a website structure is to form a tree-shaped map. It is simple and clear. In case it is hard to demonstrate all the links or functions with a tree-like shape of the site map, an individual map is created or clarifications are added.
Prototype of the site
the goal of the Terms of Reference for a website development
The site prototype is the layout of all standard pages presented as black and white block diagrams. The prototype allows you to clearly see the location of all blocks, elements and functionality on the pages. The prototype may differ in the level of detail, elaboration and interactivity.
Starting with a hand drawing on paper, we work on creating a clickable imitation of the real site. The idea behind the prototype is to eliminate the last possible disagreements on the looks and functions of the final result.
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main goals
main goals
1
visualize the overall concept of the site
2
determine the visual representation of the site
3
work through the user actions
4
work through the site's response
5
determine the prospects of extending the site's functionality
6
understand the site's potential development
7
discuss hypotheses at the initial stage and apply them to functioning schemes
8
accurately estimate the budget and timing
9
make adjustments at the initial stage without increasing the costs
The purpose of the prototype is to dot all the i's, to remove all the doubts and visualize the work of the site.
Texts — Images — Video files
The content of the site
is defined in the Terms of Reference
The content of the site
is defined in the Terms of Reference
is defined in the Terms of Reference
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right at the stage of drafting the Terms of Reference is should be determined who is responsible for the content
Content plays a major role in creating a successful website, as the entire site is just a frame for presenting content. Already at the stage of drafting the Terms of Reference we determine the content of the pages and the degree of its provision, as well as take into consideration the SEO tasks. If it is not possible to provide ready-made text material, we offer the client a service to write all the necessary texts based on interviews and market analysis. Our successful experience of promotion allows us to integrate the SEO principle into the end text materials.
Websites created with Tilda builder have an option to customize payment systems, integrate popular CRM systems and analytics services. All this is available in one click.
CRM systems that can be connected in one click to websites made on Tilda.
If you don't need complex features of a sophisticated CRM system, try amazing and simple Tilda CRM. Tilda CRM does not require any additional payment and is included in Tilda Personal and Tilda Business Plans.
If you don't need complex features of a sophisticated CRM system, try amazing and simple Tilda CRM. Tilda CRM does not require any additional payment and is included in Tilda Personal and Tilda Business Plans.
payment systems that can be connected in one click to websites made on Tilda
email services that can be connected in one click to websites made on Tilda
The result of the implementation of the Terms of Reference
will be a customized website elaborated to the smallest detail
which will not only be attractive for users, but also will have a real chance for successful promotion with the participation of a professional team of SEO-specialists.
You can answer these 6 questions
to get the final price – and then decide whether or not to send us your contacts
to get the final price – and then decide whether or not to send us your contacts
Before answering the questions, please read about two moments that affect the price setting: what is the difference between design options and what the Terms of Reference is.
Лучше всех слов о наших возможностях и о нашем подходе к созданию сайтов расскажут наши работы
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