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NOS is a private school, attended by children from the ages of 4 to 18. The school's model has three basic tenets: educational freedom, democratic governance and personal responsibility. NOS' educational model is similar to the famous Sudbury Valley School (Framingham, Massachusetts).

With the redesign of the NOS' website, our primary goal was to create a modern, streamlined website. NOS is and unusual school with absoltly fresh and creative educational ideas. Creating an online presence for an unusual school might be a challenge for anyone else. For us, it was the perfect chance to push NOS to the top of the rating.

NOS utilizes SEO to stand out from other private school in the Moscow region. The company's new website was structured from the ground up with search in mind. This allowed their educational services to be highly visible to potential customers interested in finding cool private school for their kids from 4 to 18 yo. After upgrading from quarterly to monthly SEO, the company has seen an increase in search engine traffic, as well as new quote requests.

In addition to SEO, the company used to utilize a content marketing plan to attract visitors who are searching for information on private schools. Longread articles are written to explain the school phylocophy and vision.


Project strategy, UX research, web design (IA, IxD, UX/UI design, prototyping, animation), coding, content strategy, design production, digital TOV, copywriting

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